- To stimulate students' rational thinking as well as to encourage them to adopt a critical attitude towards reality in order to enable them to understand the society and pass on their knowledge in an understandable way.
- To encourage a knowledge of and the proficency in audiovisual communication techniques, methods, processes and trends, and their applications into the areas of the creative arts, communication and journalism. To ensure students understand the relationship between the key players in audiovisual communication, such as institutions, companies and audiences.
- To acquire a basic knowledge about the main events and messages that shape current audiovisual systems, as well as about the visual and sound representations that modern society recognises, and the ways in which they can be linked to create audiovisual messages.
- To be acquainted with the main methodologies, concepts, categories, theories and topics that apply to the different branches of research, development and innovation in audiovisual communication, in addition to a knowledge of the different branches of research into communication and information technological environments.
- To ensure that students acquire the necessary skills to understand and express themselves coherently in Catalan, Spanish and English, both in written and oral forms.
- Ability to act ethically, respect the basic rights of equality between men and women, promote human rights, and uphold the values of a peaceful and democratic society.
- Ability to learn on an autonomous basis.
- Ability to organise and plan.
- Ability to put theoretical knowledge into practice.
- Ability to communicate orally and in writing in one's native language (with experts and laypeople).
- Knowledge of a foreign language.
- Knowledge of applied computing and digital systems.
- Ability to deal with and manage information.
- Knowledge of the history and the evolution of photography, film, radio and televison through the aesthetic and industrial proposals of these media, as well as through an understanding of their social and cultural importance.
- Knowledge of ethics in general, and the specific professional and legal code of ethics of journalism.
- Knowledge of recent world history and the most notable current affairs events.
- Knowledge of the theory and practice in the analysis, systematisation and encoding of the iconic contents audiovisual information and the technologies of scripts.
- Knowledge of spatial images and the iconic representations of space, both in audiovisual and fixed images, as well as their constituent parts, such as psychological models specifically developped for visual communication and persuasion through images.
- Ability to analyse structures, contents and styles from radio and television programmes.
- Ability to organise audiovisual files following an idea, using the narrative and technological techniques that are necessary for devising multimedia products from their inception to their final release.
- Ability to write fictional texts and scripts for the cinema, television and radio.
- Ability to analyse audiovisual stories following the basic parameters used in the analysis of audiovisual projects by relating iconic messages to their social, political and historical context.
- Ability to write a script using the various formats, technologies and production techniques available.
- Ability to identify the processes and techniques that are used in the audiovisual industry to manage the production, distribution and screening of audiovisual materials. This competence includes the ability to manage and organise human resources for audiovisual production.
- Ability to apply different techniques and production processes in the organisation of cultural events using the human and technical resources available, and kepping to the budget assigned to each specific project.
- Ability to look for, select and systematise all types of audiovisual documents in a database, as well as using these documents in any kind of audiovisual support.
- Knowledge and application of a production and broadcasting techniques from the point of view of the organisation and management of technical, human and financial resources until they are commercialised.
- Knowledge of the theory behind the organisational structures in the field of audiovisual communication, as well as their history, including audiovisual tax matters.
- Knowledge and application of all stages of production and broadcasting techniques, whether in cinema, TV, video or multimedia projects, from beginning to end.
- Knowledge of the planning of sound, the representation of the acoustics of space, and of design and sound decoration. This knowledge also includes the psychological models specifically designed for the communication and persuasion through sound.
- Ability to devise the aesthetic and technical presentation of set designs using resources such as light and sound, which can be either natural or artificial, according to the creative features of a project.
- Ability to record sound signals from any sound source and to mix these materials depending on the intention of the creator.
- Ability to recreate the sound environment of an audiovisual production based on the intentions of a text using soundtracks and sound effects.
- Ability to deal with possible problems related to the quantity and quality of sound during the process of making audio files by putting into practice theoretical and practical knowledge of the scientific bases of acoustics.
- Ability to make use of the processes and techniques involved in the organisation and management of any sound or visual resource.
- Ability to put into practice creative techniques and processes for broadcasting in the fields of graphic design, the multimedia and hypermedia.